- psychographic segmentation
- Dividing a market into different groups, based on social class, lifestyle, and personality characteristics. See also geodemographic segmentation; market segmentation
Big dictionary of business and management. 2014.
psychographic segmentation
Look at other dictionaries:
psychographic segmentation — UK US noun [U] ► MARKETING the way that a company divides its customers into groups based on their opinions, interests, and emotions: »Psychographic segmentation showed that the car appealed to mature single professional men … Financial and business terms
psychographic segmentation — /ˌsaɪkəυˌgræfɪk ˌsegmən teɪʃ(ə)n/ noun the division of a market into segments according to the lifestyles of the customers … Marketing dictionary in english
Psychographic filtering — is located within a branch of collaborative filtering (user based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research Haag et al., Management Information… … Wikipedia
Psychographic — In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for… … Wikipedia
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
Technographic segmentation — Technographic SegmentationOne of the most important concerns of market research is identifying and profiling the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on… … Wikipedia
Target market — A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well defined target market is the first element to a marketing strategy. The target market and the marketing… … Wikipedia
VALS — The acronym VALS, (for Values, Attitudes and Lifestyles ) is a well known psychographic segmentation. It was developed in the 1970s to explain changing U.S. values and lifestyles. It has since been reworked to enhance its ability to predict… … Wikipedia
Vals — is the Spanish word for waltz. Vals may also refer to: * Vals (Peruvian), a Peruvian style of music * VALS, Values And Lifestyles, a psychographic segmentation toolPlaces*Vals les Bains, France *Vals, Ariège, France *Vals, Switzerland *Vals,… … Wikipedia
lifestyle — The activities, interests, opinions, and values of individuals as they affect their mode of living. Lifestyle reflects more than social class or personality; it provides a profile of a person s whole pattern of behaviour and interaction with the… … Big dictionary of business and management
